A barista smiling behind the espresso machine at Simane's counter window, in Essaouira's medina
two souls.

From our handsto yours.

A coffee shop built from scratch by two friends — the wood, the cups, the coffee.

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01 — The story

Two friends,one long table.

This coffee shop was the dream of two friends who poured their hearts into every detail you see  from the wood we sanded, to the cups you hold, to the coffee you taste.
Hands tamping ground coffee into a portafilter
Portrait — hands working, close
The Simane room from above, warm bulbs over the bookshelves and tables, a mirror reflecting the blue medina street

Nothing here arrived in a box. The benches were measured twice and cut once. The counter took a season to get right. The first cups were pulled for friends who stood around while the paint was still drying.

We kept it that way on purpose. Simane is small enough that we still know most of the faces, and stubborn enough that we still do the slow parts by hand.

Just like coffee brings people together, Simane is our way of sharing the story of two souls who believed in creating something with love, from scratch, for everyone.
Hanging rope baskets of lemons and limes beside a potted rosemary plant at Simane's window
i

The wood we sanded

Benches, shelves and the long table — cut, sanded and oiled by the two of us over a winter.

Stacked ceramic cups on a wooden shelf
ii

The cups you hold

Chosen one at a time for weight and warmth, because the first thing you touch should feel like something.

An espresso and a cookie on Simane's patterned café table
iii

The coffee you taste

Dialled in every morning before the door opens, and again whenever the weather changes its mind.

02 — The coffee

Made slowly,on purpose.

From the espresso bar to the juice counter. Ask us what's behaving best today — the answer changes with the season, and we will tell you honestly.

03 — The place

Come in,stay a while.

Wood, light and the noise of the machine. Drag to look around.

The door

Easy to walk past. Harder to walk out of.

The bar

Where the day starts, usually before six.

The table by the door

Five chairs pulled close. Someone always squeezes in.

The stoop

Notebooks out, coffee going cold. Nobody's in a hurry.

The regulars

We know the orders. We pretend not to.

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Instagram

Followthe story.

Everything that happens here between opening and closing.

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05 — In their words

What people say.

06 — Visit us

Find us inEssaouira.

On the Atlantic, where the wind never quite stops. Come by — the machine is on.

Address
Rue El Mellah, 44000 Essaouira, Morocco
Hours
Monday09:00 – 20:00
Tuesday09:00 – 20:00
Wednesday09:00 – 20:00
Thursday09:00 – 20:00
Friday09:00 – 20:00
Saturday09:00 – 20:00
Sunday09:00 – 20:00
Evening light inside Simane with guests at the tables

Come for the coffee.Stay for the story.